Peru turned off its lights for nature
- Peru’s President Vizcarra turned off the lights for Earth Hour, from Lima´s main square
- Millions of Peruvians participated in all 24 departments pledging to #CONNECTTONATURE
- Peru celebrated its 11th edition of Earth Hour along over 180 countries
At 8:30 p.m. iconic monuments, buildings and squares turned off their lights across the country. In an event led by President of Peru Martín Vzcarra, alongside Mayor of Lima Jorge Muñoz and the Minister of Environment Lucia Ruiz; the Cathedral, Lima´s Main Square, the Municipal Palace, the Government Palace and many other Cultural Heritage sites went dark. Similar events followed in over 50 cities throughout Peru.
From the coasts of Tumbes, to the forests of Ucayali, through our Wonder of the World Machu Picchu, Peru once again joined the largest environmental movement on the planet: Earth Hour. Celebration events took place in all 24departments, turning the lights off, but, above all, fostering commitments towards a more sustainable future.
"We are one of the most biodiverse countries, but we are also one of the most threatened by problems such as climate change and the loss of nature, that is why it is so important to embrace a commitment with our planet today," said Kurt Holle, director of WWF Peru. "The renewed enthusiasm of our authorities with the environment and the positive response of leading companies and millions of Peruvians confirms that we can build a more sustainable future based on respect and protection of our nature. Through initiatives such as Earth Hour, we can achieve this together".
Minutes before turning off a giant light switch in front of Lima's main square, together with President Vizcarra, Mayor Muñoz highlighted the commitment of his management "with the protection of our environment". He highlighted the signing of a commitment to enforce the "sustainable environmental management of the capital, across more than 30districts." Also, the Minister of Environment Lucia Ruiz Ostoic, emphasized the importance of this celebration to "help increase environmental awareness and promote best practices that contribute to improving the environmental standards of our country and the conservation and sustainable use of its natural resources "
All throughout the country, regional governments, local and provincial municipalities and other authorities replicated these activities. Others actively joining the celebrations include the Peruvian Army, the National Parks Service, among others.
Peruvians for the planet
From beach clean-ups along the coast of Chala, Arequipa in Southern Peru, to tree planting activities and the clean-up of river banks in Madre de Dios, in the Peruvian Amazon, through environmental education activities in Machu Picchu, hundreds of organizations, authorities and companies actively participated in Earth Hour 2019.
Over 50leading companies endorsed the initiative: Cencosud Supermarkets (Wong and Metro), ClearChannel, Lima Airport Partners, Tondero, H&M, Casa Andina Hotels, InkaTerra, Aranwa, Entel, Claro, Movistar, Scotiabank, Supermercados Peruanos, among others, besides dozens more joining the campaign.
About Earth Hour
Earth Hour began in Sydney, Australia in 2007. Initially it consisted on turning off the lights for one hour, to demonstrate that all of us can have a positive impact in the fight against climate change. Today, it is the largest celebration for the planet, which has promoted environmental commitments around the world, from the protection of forests to the creation of marine protected areas and the enactment of laws in favor of a safe climate for all.
Peru joined for the first time in 2009, and this environmental campaign became the largest in our history, with an estimated participation of 8 million Peruvians. In the following years, the message spread involving cities, towns, leading companies and authorities, including different presidents.
This Earth Hour, Peruvians were invited to join hundreds of millions of people worldwide in an urgent call to understand the value of nature and its biodiversity, on which our health, welfare and development depend.