H&M and WWF work together to inspire people to take care of the planet
Throughout the world, wildlife faces several threats due to habitat loss, water pollution and the impact of climate change. Therefore, this collection has tigers and elephants as protagonists to highlight the plight of these and many other endangered species.
"We only have one planet and we all need to protect it for future generations. We believe in a future where fashion is manufactured and consumed in a sustainable way for the planet. Also, we have the goal to be totally circular, and as part of that, we are working towards using only recycled materials or other materials from sustainable sources by 2030" said Anna Gedda, head of sustainability for the H&M group.
"For WWF, working with H&M is an opportunity to bring wildlife closer to everyone and, especially, to children. In Peru, emblematic species such as the jaguar, the spectacled bear and the river dolphin, among others, are threatened. Our goal is to recover their populations. H&M contributes to this by producing clothing that meets environmental standards and also carries a message that connects its customers with wildlife and their protection, "said Kurt Holle, Country Representative of WWF Peru.
The H & M group has worked in partnership with WWF, the most important conservation organization in the world since 2011. This association focuses on water management, climate action and sustainability strategy, with the aim of making H&M and the Fashion industry more sustainable.
In 2010, H&M and WWF joined for the first time to launch a collection that supports WWF's marine work, followed by a children's collection of endangered species in 2016. The new children's collection includes sweatshirts and t-shirts made of organic cotton.