ExpoAmazónica continues to establish itself as the leading economic and cultural promotion platform of the Peruvian Amazon. Its 2025 edition, held in Tarapoto, San Martín, attracted over 80,000 visitors and generated an estimated S/88 million in national and international business deals. This economic activity directly benefited local producers, entrepreneurs, and service providers.

The enterprises supported by WWF and featured at the fair included Maroti Sobo (Ucayali), Guardianas de los Bosques (Pasco), Ashaninka (Junín), and Artesanas de Loreto (Loreto). Each group showcased products that blend cultural identity, sustainability, and added value through the responsible use of natural resources. Their offerings included textiles, dresses, home décor items, and jewelry made with forest-derived materials.

From Madre de Dios, participants included the Yine Gosha Artisan Association, a member of the Indigenous Council of Lower Madre de Dios Communities (COINBAMAD), which revalues Yine iconography through textiles, bags, and jewelry; the Puerto Azul Artisan Association, part of the Haranbukt Yine Machiguenga Indigenous Council (COHARYIMA), which creates handicrafts from seeds and natural residues; and the Indigenous Forestry Association of Madre de Dios, which promotes forest-based products such as Brazil nuts and huicungo palm, strengthening the livelihoods of Yine, Ashaninka, Ese Eja, Amahuaca, and Kishwa Runa families.

In the days leading up to ExpoAmazónica, WWF Peru conducted a workshop for the participating artisans focused on two key areas: the cultural revaluation of their products and the enhancement of interpersonal skills for exhibition settings. During the sessions, the artisans practiced communication techniques, personal presentation, and message building to effectively showcase the unique attributes of their products to potential buyers and investors.

The artisans also reflected on how elements of nature—such as plants, fruits, and roots—provide the colors and materials used in their crafts, reinforcing the intrinsic link between culture and biodiversity. This approach helps connect artisanal production with sustainable practices and the conservation of Amazonian ecosystems.

Through this initiative, WWF Peru seeks to promote commercial opportunities for enterprises led by women and Indigenous communities, fostering inclusive economic models that integrate sustainability, competitiveness, and cultural preservation.