While the protection of human rights rests with States as "duty bearers," WWF recognizes that companies and organizations, including our own, can play an important role in respecting and promoting human rights in the context of our work. These 10 principles guide us in everything we do.

Gender equality is a fundamental human right and a necessary foundation for a sustainable, resilient, and peaceful world where people live in harmony with nature. These seven principles guide us in promoting and incorporating gender equality as a right in all our work.

Indigenous Peoples are stewards of much of the planet's remaining biodiversity. Respecting and promoting the rights of Indigenous Peoples and recognizing their knowledge and leadership are the foundation of conservation efforts. These ten principles are fundamental to this approach and a cross-cutting theme for all our work.