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Our Story

We are WWF. The World Wide Fund for Nature.

© Bernard De Wetter / WWF

Founded in 1961 in Switzerland, WWF is one of the world’s most recognisable and respected independent conservation organisations.


WWF is the leading global conservation organization, with a presence in more than 100 countries and the support of more than 5 million partners. Its actions are focused on six major objectives: forests, oceans, wildlife, fresh water, food, and climate and energy. In addition, it has three transversal lines of action: political and social governance, finance and markets.

WWF engages at all levels, from local to global, providing innovative solutions to meet the needs of people and nature.

Alliances and collaborations are a key element in its conservation work, with the aim of generating partners committed to the well-being of the planet.

WWF is a global, independent, multicultural and non-partisan organization. Seek dialogue, create effective conservation solutions and work hand in hand with local communities.

Did you know?

The WWF International headquarters are located in Gland, Switzerland.

© Jorge Luis Barreto


In response to a constantly changing environment and a growing demand for natural resources, WWF Peru developed an approach based on a comprehensive technical analysis, with a global and integrated vision. To do this, it has organized its work into 5 programs: Fresh Water, Wildlife, Oceans, Forests and Climate and Energy. Due to Peru's high vulnerability to climate change, adaptation and mitigation strategies have been transversally incorporated into its portfolio.

Likewise, various species have been prioritized within priority landscapes and strategies such as the pink dolphin (Inia geoffrensis), the Andean tapir (Tapirus pinchaque) and the jaguar (Panthera onca). At the marine level, although the approach is directed to fisheries, bycatch is also addressed as a practice that affects turtles, sharks and other marine fauna.

“We can change the world and make it a better place. It is in your hands to make a difference "

© Daniel Martinez - WWF Perú