Therefore, it is imperative to prioritize efforts and in order to meet this challenge WWF directs its activities towards clear goals: the conservation of priority sites and species, and the reduction of the ecological footprint, i.e. the impact of people in nature.
Within this framework, WWF has prioritized 35 sites, 36 species and 6 areas of high ecological footprint, investing at least 80% of its efforts in order to reduce the identified threats. For greater efficiency, the WWF international network has designed 14 global initiatives which strategically address most of these priorities, whether they involve sites, species, human activities - or a combination of these - that require urgent, coordinated action.
WWF Peru works in translating this global strategy into national and local results through the Amazon Programme, the Marine Programme and the Fresh Water Programme which articulate 6 of the 14 WWF’s global initiatives with other important complementary activities.
THE AMAZON: natural diversity, environmental services and a great development opportunity
The Amazon contains 50% of the world's tropical forests, but threats to its biodiversity are increasing. WWF's goal is that by 2030, terrestrial and aquatic ecosystems in the Amazon are preserved to ensure the existence of their species as well as the permanence of their environmental services and its role as global climate regulator.
FOREST CARBON, forest, climate change and conservation as an investment
Forest burning produces 20% of total global emissions of greenhouse effect gases which increase global temperature. WWF’s aim is that by 2020 emissions from deforestation through the implementation of a promising mechanism for forest conservation with funding from emitting countries, known as Reducing Emissions from Deforestation and Degradation (REDD).
SMART FISHING: for a healthy and productive sea
The world's seas are being dramatically over-exploited. WWF works through partnerships with governments, businesses and fishermen promoting good practices all the way from boats to supermarkets. Its goal is that by 2020, the largest populations of tuna, whitefish and forage fish (like anchovies) among others are stable and therefore contribute to the balance of marine ecosystems.
NEW GLOBAL CLIMATE AGREEMENT: driving a necessary change
The 10 hottest years on record have occurred since 1990 and at this rate the global average will increase by up to 2.5 degrees over the next 50 years.
MARKET TRANSFORMATION: towards responsible consumption
Today we use natural resources faster than they can be replenished. Therefore, WWF works promoting best practices throughout the production chain of goods whose production affects priority sites and species, in order to ensure that by 2020 loss of valuable ecosystems is halted for good.
SMART ENERGY: a roadmap for clean development
The world poses a great challenge: to meet the growing energy demand without exceeding environmental capacities. WWF suggests an approach where the market leads responsible energy consumption so that by 2020 the development of key products (mass or of high energy demand) reduces energy consumption, energy-efficient products increase their market share, and key markets take clear measures to reduce energy consumption.
PRIORITY SPECIES: conservation symbols
Our natural diversity is the basis of life. Therefore, WWF has identified certain species around the world which, due to the fact that they are at high risk or are considered key to the health of the ecosystems they inhabit, must be prioritized through specific and urgent efforts.
WWF Peru centers its efforts on our sea and therefore protects whales, dolphins and sea turtles by promoting the reduction of by catch. It also works driving sustainable management of anchovy since it is a crucial piece of the marine food chain. Moreover, in the Amazon WWF Peru promotes the protection of mahogany, one of the most valuable timber species in the world, by promoting sustainable forest management and organized exploitation of other species. In our forest’s rivers, it works monitoring populations of pink dolphin, an Amazon icon which along thousands of other species benefit from WWF Peru’s conservation efforts.