About WWF

Indigenous girl, Peru.
WWF represents mankind’s commitment to our planet. During 5 decades, it has become one of the most respected and valued conservation organizations.

The support of the largest conservation network worldwide – with 5 million members and presence in over 100 countries in all 5 continents –  sustainable work carried out hand in hand with extraordinary allies – ranging from governments and companies to local villagers – and of an exceptional team – formed by 4000 of the best specialists – guarantee tangible and lasting results in benefit of humans and nature.

WWF works for a living planet since 1961

WWF works for a living planet since 1961. From the polar bear in the Artic to the richest rainforests in our Amazon, hundreds of unique places and species are the object of some of the most important and successful endeavours to conserve the natural diversity in our home: the Earth.


WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:
  •  conserving the world's biological diversity
  • ensuring that the use of renewable natural resources is sustainable
  • promoting the reduction of pollution and wasteful consumption
 WWF started in 1961

WWF started in Switzerland in 1961, when a small group of scientists and philanthropists gathered with a view to maintain life in our planet.

Currently WWF has over 1300 projects underway around the world and works along with cooperation agencies, Non-Governmental Organizations, Governments, local communities and companies committed to environmental responsibility.

WWF’s principles:

• To be global, independent, multicultural and non party political.

• To use the best scientific information to address key issues and critically evaluate all its implications.

• To seek dialogue and avoid confrontation.

• To build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education.

• To involve indigenous local communities in the planning and execution of field programmes, respecting their cultural traditions as well as economic needs.

• To establish strategic partnerships with other organizations, governments, business and local communities to enhance our effectiveness.

• To develop our operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.